CRM & RevOps Leadership
Firsthand experience with adoption, data quality, integrations, reporting, stakeholder requirements, and change management from inside organizations.
About Blaine Kinsey
HubSpot Expertise. Business Perspective. Practical Solutions.
I'm Blaine Kinsey, founder of Kinsey Consulting Group—a HubSpot and RevOps consultancy focused on helping businesses turn their CRM, data, automation, and reporting into a connected system for growth.
I've spent more than 14 years working across marketing, CRM, sales technology, and revenue operations. Along the way, I've learned that the best technology solutions rarely start with the technology.
They start with understanding the business.
14+
Years of
Experience
Experience
More Than HubSpot Configuration
I Don't Just Configure HubSpot. I Help Businesses Make It Work.
I've spent my career working at the intersection of marketing, technology, data, and business operations.
That experience has given me a perspective that goes beyond knowing where to click in HubSpot. I understand what it's like to be responsible for generating leads, building campaigns, supporting sales teams, managing CRM data, connecting systems, reporting to leadership, and trying to get different teams to follow the same process.
Today, I bring that experience to organizations that want to get more from HubSpot.
Sometimes that means implementing the platform from the ground up. Sometimes it's untangling years of accumulated workflows, properties, and processes. Other times it's connecting HubSpot with another CRM or ERP, building reporting leadership can trust, or serving as an ongoing fractional HubSpot and RevOps resource.
The solution is different for every organization.
The objective is always the same: make the technology
support the business.
A Different Perspective
Experience From Both Sides of the Table
Consulting experience matters. So does understanding what it's like to own the CRM strategy from inside an organization.
HubSpot Consulting
Helping organizations implement, optimize, and expand HubSpot across CRM, marketing, sales, automation, reporting, and revenue operations.
Marketing Experience
Understanding the customer journey, lead generation, segmentation, email, nurture, attribution, and the relationship between marketing activity and revenue.
Technical Execution
Moving from strategy into CRM architecture, workflows, integrations, automation, properties, and reporting required to make the strategy real.
My Approach
Business Strategy Before Technology.
HubSpot is a tool. The goal isn't to build the most complicated HubSpot portal possible. The goal is to build the simplest system that effectively supports your business.
Understand Before Building
Start with the customer journey, business process, people, data, and desired outcomes.
Solve the Right Problem
Automation isn't valuable simply because something can be automated. Every solution should have a clear business purpose.
Build for What Comes Next
Today's solution shouldn't become tomorrow's limitation. CRM architecture and processes should be designed with growth in mind.
The Journey
The Experience Behind Kinsey Consulting Group
Marketing
Where It Started
My career began in marketing while working as a graduate assistant in the athletics department at Indiana State University. That experience sparked an interest in how data, technology, and communication can work together to influence behavior and drive results.
CRM & MarTech
From Campaigns to Systems
As my career evolved, my work increasingly moved beyond individual campaigns and into the systems behind them— CRM strategy, automation, customer data, reporting, sales processes, and marketing technology.
Consulting
Turning Expertise Into a Practice
I began Kinsey Consulting Group to help organizations apply those lessons to their own HubSpot environments, supporting implementations, optimization, automation, integrations, reporting, and strategy.
RevOps
Seeing the Entire Revenue Engine
Leading CRM strategy internally expanded that perspective further—connecting marketing, sales, customer management, technology, and business reporting rather than treating them as separate functions.
Today
Kinsey Consulting Group
Today, Kinsey Consulting Group brings those experiences together: strategic business thinking combined with hands-on HubSpot and RevOps execution.
Experience You Can Put to Work
Strategy Backed by Hands-On Experience
14+
Years of Experience
HubSpot
Solutions Partner
Certified
HubSpot Trainer
Global
Client Experience
Experience across B2B and B2C organizations including professional services, staffing, senior living, manufacturing, payments, financial services, and other industries.
Beyond HubSpot
There's More to Life Than CRM Properties.
I'm originally from Northern Indiana and now call Phoenix, Arizona home.
When I'm not working in HubSpot, you'll usually find me somewhere outside—hiking, camping, paddleboarding, traveling, or exploring somewhere new, often with my golden retriever, Gus.
And despite moving west, some Indiana traditions are harder to leave behind. I'm still a racing fan and enjoy making it back to Indiana for the Indianapolis 500.
For me, consulting provides an opportunity to combine two things I value: solving difficult problems and having the flexibility to keep exploring what's next.
A Different Kind of Consulting Relationship
Why Work Directly With Me?
Senior-Level Expertise
You're not handed from a salesperson to a junior implementation team. The person helping define the strategy is also involved in making it work.
Business + Technical Perspective
Recommendations are made around business outcomes first, with HubSpot and technology supporting those objectives.
Flexible Engagements
Work together on a defined project, a larger implementation or optimization initiative, or an ongoing fractional basis.
Built for Partnership
The goal isn't to create dependency. It's to build systems your team understands, trusts, and can continue using effectively.
Let's Talk
Let's Make HubSpot Work Better for Your Business.
Whether you need help solving a specific HubSpot challenge or want a strategic partner who can look across your CRM, marketing, sales, automation, integrations, and reporting, let's start with a conversation.